KAYAC’s Lobi forms business partnership with So-Net Taiwan to rejuvenate smartphone games in Taiwan, Hong Kong, and Macau!
Lobi, a smartphone game community service run by KAYAC Inc., announces business partnership with So-net Entertainment Taiwan Limited (head office: Taipei, Taiwan; CEO: Hirotake Nagata; So-net Taiwan) in deploying service in Taiwan, Hong Kong, and Macau regions.
Since its launch in 2010, Lobi (initially offered as “nakamap”) has been growing as one of the largest social network service for smartphone game enthusiasts in Japan and as software development kits (SDKs) for game developers. Currently, Lobi boasts more than 160 thousand open communities, 650 games using SDKs, and 125 games having Lobi’s official community.
This partnership will position Lobi as a global smartphone game community beyond Japan. Lobi App, Lobi Web, SDKs (video-recording and broadcasting, chat, ranking), and marketing support functions will become available in Taiwan, Hong Kong, and Macau regions. KAYAC will be in charge of developing and maintaining services while So-net will be handling service operation, promotion and sales in these regions.
By working with So-net Taiwan, which has proven records and knowhow in smartphone game localization, KAYAC will ensure the same level of quality available in Japan in providing Lobi service in a stable manner in accordance with the culture in these regions, thus helping game developers in Japan enter business overseas. At the same time, KAYAC plans to offer support for game developers overseas to enter the Japanese market. In Taiwan, Hon Kong, and Macau regions, launch of some Japanese games have already been decided.
Lobi will continue enriching its service and functions both in Japan and other countries.
ABOUT THE COMPANY
Established in 1998, KAYAC Inc. is a Japanese company who creates fun content for the web as well as several video games for smartphones. It is famous in Japan for its inventiveness and originality, as well as for deciding its employees’ salaries by throwing dice every month!
KAYAC Inc. was awarded several times in the creative communications and advertising related fields at global events including the Cannes Lions International Festival of Creativity.
Find more info about KAYAC Inc. on the official website: http://www.kayac.com/en/