1. The Passion Behind “The Fun-Loving Corporation”

Companies have personalities, too

“A company is a person, and each has their own personality.” This is an idea we read about when we were setting up KAYAC and found ourselves wondering what a company really is. Well, if that’s true, exactly what kind of personality did we want our company to have?

We thought, “Okay! Let’s make it a fun person!”

That’s why, since our inauguration in 1998, we’ve called ourselves “The Fun-Loving Corporation.” It’s what makes KAYAC “KAYAC.” That’s where “The Fun-Loving Corporation” comes from.

The three levels of passion within The Fun-Loving Corporation

Nicknaming ourselves “The Fun-Loving Corporation” was simply an intuitive decision at first, but after thinking about it time and time again, we realized our passion could be divided into three distinct levels.

Firstly, we should have fun.
Secondly, we should make people say we’re fun.
Thirdly, we should make somebody else’s life more fun.

Let us explain with a little more detail about these three levels.

Level 1 – “Firstly, we should have fun.”

If we’re going to call ourselves “The Fun-Loving Corporation,” we decided we have to make our company a fun place to work at each day, and we’re always coming up with different ways to do so.

For example, we introduced an evaluation system that encourages having fun at work. We visualize how much fun a team is having using a Fun Index, and get teams with a low score to figure out how to have more fun when they work.

An evaluation system with a passion helps create a culture within a company. A company’s style is defined by the kind of people that organization values highly.

However, each time we try something different, we are reminded that this first level – to have fun ourselves – is indeed the most difficult. Whether you’re in the middle of a crisis, or stuck in the monotony of everyday life, it truly is hard to have fun all of the time.

But unless you can clear Level 1 properly, and truly have fun, there’s no way you can make it to Level 2 or 3. It’s just like the saying “You can’t love others if you don’t love yourself.”

That’s why we believe the first step is not to be a fun person, but rather, to be a person who has fun.

Level 2 – “We should make people say we’re fun.”

We have as much fun as possible – that alone should be enough to make us happy. But if people from an objective point of view think we look like fun, and actually say so, that means we can become a presence with an influence on society.

Once we possess an influence, then we can realize the goal of Level 3, which is to make somebody else’s life more fun. So, in order to do that, we have to create projects that people find so much fun, they talk about it.

But from there, we go even further. Staying true to KAYAC’s pursuit for originality, we believe we should open up way for the new ideal: “Why can’t a company’s very existence be fun?”

For example, we decide our salaries by the roll of a dice. We have an unconventional recruitment system. We’re free to choose how and where we work. We’re even trying to form an unprecedented relationship with our stockholders. In other words, we aim to make even the simple, everyday operations of the company something that looks like fun.

Level 3 – “Make somebody else’s life more fun.”

The final step is not for ourselves – we believe we should try to increase the number of people in the world who have fun, by however many we can.

So, at the first level we become professionals at having fun. At the second level, we have enough fun that people say so. At the third level, we change society. This is our plan. This is also precisely why we put The Fun-Loving Corporation on the stock market.

And this may sound like a bit of a late confession, but it takes a lot of guts to tell people with a straight face that you are “fun.” However, we love fun, and we are indeed fun. So, together with the three levels of passion behind our nickname, and with a strong resolution to stay that way, we proudly declare that The Fun-Loving Corporation will continue to love fun, and be fun.


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