KAYAC

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Rules, benefits, events

Programs related to Kamakura

KAYAC recommends employees to live and work in Kamakura for several reasons. It is a waste of time for creators to take a jam-packed train that is said to be twice as stressful as being at the highest point of a roller coaster.

Kamakura housing allowance

KAYAC partially pays the rent for employees who live in Kamakura, Zushi, and other places close to the development location.

Kamakura move allowance

KAYAC runs a real estate company called Realkamakuraestate. Through this, KAYAC offers discount on agent commission for employees who are moving to Kamakura area.

* To see this from a slightly different angle, please also visit a page explaining the reason why we selected Kamakura for our head office location.

We’re All HR Directors

All employees of KAYAC are members of the HR Department and create an organization that is fun to work in by being involved in hiring, evaluation and wage reviews.


Everyone hiring

The business cards of everyone at KAYAC state that they are members of the “HR Department.” It has been proven that this alone is enough to heighten employees’ awareness of hiring.

Finding people you want to work with for your own good. We would like to make the company create a cycle like this.


Feedback to ensure everyone grows together

All employees provide each other with suggestions and advice to ensure the growth of employees. A newly graduated recruit making suggestions to the CEO is not unheard of. These are also published throughout the Company.


Everyone determines compensation

Employees in the same occupation conduct mutual voting once every six months to determine pay increases relative to their ranking.

The specific amounts of compensation for each employee are not shown, but the ranking is published.

Evaluation and compensation system

The compensation for KAYAC employees is determined by three elements: luck, mutual evaluation by employees, and evaluation by supervisors. These are quantified in extremely simple manner.

Dice Pay

Dice Pay

Wages are determined by the roll of a dice every month!

This is a system in which all employees roll a dice before payday to receive “basic wage + (number on the dice) %” as an additional payment.

It is difficult to create a perfectly fair evaluation system as long as people are evaluating other people. This system was based on the idea that it should be acceptable to have an element determined by god instead of other people.


Monthly wage ranking (mutual evaluation by employees)

Fixed monthly wages are determined by ability! They are revised once every six months.

People in the same occupation determine the ranking through mutual voting, and the results are reflected in monthly wages.

In response to the simple command for “everyone to establish the order of compensation as if you were the company’s president,” the results of voting by employees are tallied.

The wording “as if you were the company’s president” means that they are allowed to be subjective. This is based on the philosophy that a collection of subjective views is surprisingly accurate, and that a collection of subjective views is the view most valued by the organization and is the most convincing and fair.


Producer bonus (evaluation by supervisors)

This is determined four times every year based on the subjective view of producers.

Each quarter, bonus resources are allocated to producers (business supervisors) according to the performance of each business. Each producer allocates bonuses to employees according to their contribution to the business.

Whereas the above ranking of ability is determined based on the subjective views of all employees, allocation within each project is determined solely at the discretion of a single producer.

To sum up the above compensation system, it is a balanced design with three elements in which the element determined by god accounts for several percent, ability-based compensation is based on fair evaluation of employees by each other, and bonuses are determined at the discretion of producers, which may result in unreasonable evaluation.


Smile & Punch

Smile & Punch

Zero yen “Smile Pay”. Priceless.

Smile Pay is a monthly program to find something positive about other employees and send a witty comment to each other.

This is an extra compensation system that makes it fun to open up your pay slip. We got the idea from “Smile 0 Yen” of a franchise chain.

Along with Smile Pay, we have a Punch message to tell employees what they should fix.

Systems providing opportunities for growth

KAYAC aims to have employees with unique strengths, so it is difficult to provide training that helps specific skills shared by everyone.

For this reason, we place emphasis on mechanisms providing opportunities for each creator to grow.


Career interviews by everyone

All employees think about a person’s career

Discussion covers topics such as “How much longer do you plan to work at KAYAC?” “What do you want to learn while you are at KAYAC?” and “What can you provide KAYAC during that time?”

These interviews are not handled by just HR and supervisors, but also include participation by colleagues, enabling people to hear a wide variety of opinions about where there are opportunities to grow.


First Brainstorming before joining the company

Brainstorming on career possibilities at KAYAC before joining the company

Prospective employees conduct brainstorming with employees with similar careers before they decide whether or not to join KAYAC. The theme of the brainstorming is what kind of growth opportunities are present within the company based on what the prospective employees want to do.

The purpose is to enable prospective employees to see more “things that can be achieved at KAYAC” by hearing the opinions of employees already working at the company.


Final Brainstorming before leaving

Brainstorming with people retiring on what could have stopped them from leaving

Brainstorming is conducted with employees who have decided to leave to discuss what could have stopped them from leaving. This brainstorming also provides an opportunity to hear opinions on “how the company should have changed.”

Based on this, we want to make the company a better place. Brainstorming finally conducted with people retiring is also aimed at maintaining good relations with people who are leaving.


360-degree full open feedback

360-degree full open feedback

Each other’s feedback is published for all employees

Once every six months, employees receive feedback on their own activities from employees who worked with them, reflecting on their own activities over the past six months. The objective is growth and it is not linked to compensation.

It is characterized by the reflections of other employees and the fact that all feedback regarding this is published.

For example, newly hired employees and management executives can see how they give each other suggestions and how they reflect upon their own actions, and even newly graduated hires can give feedback to the CEO.


Designated rival system

Designated rival system

Grow while enjoying the battle with others!

A certain employee designates another as a rival, and the two compete through a vote by all employees six months later. The winner receives 39,000 yen. (In Japanese, three is pronounced “san” and nine is pronounced “kyu” so together they sound like “thank you”).

The objective of this system is to “enjoy competing with others.”

The creators at KAYAC who place importance on originality tend to grow through battles with themselves.

By instilling a culture of competing with others on top of this, we think we can give them more room to grow.

Past rivalries
Yuhei NakayamaShingo Tajima
(Standoff between new engineers)
Harumi TakahashiChihiro Yokoyama
(Standoff between new game designers)
Fumitaka KimizukaYamato Honda
(Standoff between creations)

Ishikoroboshi (Pebble Hat) Training

Let’s peek at other people’s work

Ishikoroboshi (Pebble Hat) is a secret item that Doraemon has. When you wear it, you are treated as a stone pebble that nobody pays attention to.

We wear ishikoroboshi and walk around the office to see how other employees work. By doing so, we can get an idea about how we should work. Of course, it is okay to enter a meeting room where a meeting or interview is taking place.

We feel somewhat awkward at first, but in the end, we feel glad we did it.


Traveling bag-carrier

KAYAC’s next generation development program

This is a system in which a junior employee accompanies the CEO when he goes on a business trip to make a presentation or conduct recruiting activities. They also conduct interviews together. This enables employees to learn what the company wants and how to assess people.

Dialogue during travel also lets employees absorb the CEO’s way of thinking and also present their own ideas to him. In this way, the initiative is aimed at developing the next generation to support KAYAC.

The CEO is required to act with the same frugality as the junior employees. (Such as traveling by economy))

* Note that the CEO actually carries his own bags.


Creator Assignment System

Assignment to projects employees are interested in regardless of business or occupation

Opportunities for growth are found in the “career interviews by everyone” and personnel are assigned to projects matching such opportunities.

The results are examined in “360-degree full open feedback” and at the same time, everyone evaluates their ability to reflect it in compensation in the monthly wage rankings.

This cycle is referred to as the “creator assignment system.” This is the embodiment of the overall image of KAYAC’s HR system.

Fun-loving corporation indicator

There is also an indicator of how KAYAC is not just an enterprise, but rather a “fun-loving” enterprise.

“Are you having fun working?”

Each employee grades whether they are having fun working on a scale of 1 to 10.

Even if this fun indicator is low, it does not reflect poorly on the evaluation of the employee.

However, it does effect the evaluation of the employee’s supervisors (producer and occupation leader). Considering that a fun-loving corporation is a company where employees have fun working, this indicator could be seen as an indicator of the management of a fun-loving corporation.

This was made with the intent to ensure that this fun indicator is maintained in management when making new companies as long as they are part of the group of fun-loving corporations.

“Would you recommend working at KAYAC to people who aspire to do the same job?”

KAYAC does not place emphasis on “employee satisfaction.”

This is because satisfaction results in people wanting the status quo and this does not match KAYAC’s promotion of change. Instead, the above question is asked once every six months.

Employees are asked the reasons why that cannot recommend their own company. Reasons for not being able to recommend it vary depending on the person’s circumstances, but we believe it leads to steps being taken to improve the company. We will make the company a place where people want to increase the people they work with.

The question was created by applying the approach of NPS for measuring customer loyalty.

Systems related to hiring

Fast Pass and Last Pass

Fast Pass and Last Pass

Special cards that provide an advantage in screening

KAYAC issues card called “Fast Passes” and distributes them among all employees. All employees belong to the HR department, so by handing out this Fast Pass to a person who they want to work with, the recipient is exempted from initial screening.

Also certain employees with interview experience have a “Last Pass” for inviting candidates straight to a final interview.

This is an initiative aimed at everyone working together to find people they want to work with based on the emphasis on “Not What, But Who.”


Fun-loving recruitment campaign

Fun-loving recruitment campaign

KAYAC uses original hiring methods backed by the company’s philosophy and guidelines for action, and conducts unique hiring campaigns that anyone can enjoy to manifest the message behind the “fun-loving corporation.”

Workstyle Benefits

The Traveling Branch Office

The Traveling Branch Office

Have an internet. Work from anywhere.

Headquartered in Kamakura, KAYAC believes that people can work anywhere if they are given Internet access and a PC.

At times, everyone follows each other’s work while working somewhere different than usual. There are conditions on participation, but some people have worked overseas for more than a month.

For example, temporary KAYAC offices have been established not only throughout Japan but all over the world in locations such as Hawaii, Italy, Vietnam, Izu, Okinawa and Shikoku.

Incidentally, an office was established in Sendai for three months immediately after the Tohoku earthquake in 2011 for the purpose of providing disaster relief. There are also efforts aimed at free work styles.


“Room 873” free producer system

“Room 873” free producer system

Wages, work location and work style are “free”

The department is “Room 873” directly under control of CEO Daisuke Yanasawa. It is a position granted more freedom than a normal producer, enabling a work style that is close to an entrepreneur within the company.

The system is recommended for people like this.

・People outside the company who already have their own business, and would like to borrow the KAYAC brand or the abilities of KAYAC’s creators to grow their business as much as they can.

・People within the company who want to start a new business within the company or want to freely lead a business on a contingency fee basis even if it means bearing risk.

・People who sympathize with KAYAC’s philosophy or who trust and want to work with colleagues in KAYAC but want to do something “semi-entrepreneurial.”


Working like “Ultraman“

Fight until the ‘color timer’ is up! Sprint over marathon.

This work system was created based on the concept that there should be various work styles according to changes in the stages of a person’s life. It is a system for people who want to concentrate on work at specific times.

It also enables people to choose work styles that suit them, such as mothers and homemakers who have preferences about the times and days they are able to work. There is an increasing number of employees who work until 4pm or have three holidays each week to spend time on their own hobbies.

The company also welcomes work styles such as these. There is also a club called the “Flex Club” where employees using this work system gather together, enabling them to consult each other about a variety of things.


Birthday off

“Thanks” to being born

Employees can take a day off in the month they were born. It should be spent by being grateful for being born.

Creative Perks

Trial production lab

Trial production lab

Numerous experimental works created by KAYAC employees at work and on their days off are on display for everyone to see!

The trial production lab is a collection of numerous experimental works created by people at KAYAC who love creating.

・Items using new technology
・Items based on new ideas
・Items exploding with the pure desire to create

There are lots of items that meet all three criteria.

There is also a company event called “Tsukutte-iitomo” held every month to announce things individuals have created, and anyone can participate.


The Manga Business Card

The Manga Business Card

Every business card is a work of art

KAYAC employees have the manga business card using their own faces as a motif.

These highly original the manga business card give the recipients surprise and enjoyment, and include a message recognizing the individuality of each person. Even a business card is a KAYAC work of art.


Support for retired employees

We also offer support for people we want to work with even after they have left KAYAC!

KAYAC sees change as being positive, and doesn’t believe everyone should continue working at KAYAC.

Leaving the company to move onto the next stage is by no means a bad thing. Lots of creators originally from KAYAC being out in the world is also linked to the philosophy of “Create more creators.” We have a list of people who have retired to give them our support.

Sharing Vision and KAYAC Culture

Everyone's The Boss Camp (Biannually / April and October)

Everyone's The Boss Camp (Biannually / April and October)

Just earnest thinking of company’s future.

Twice a year we organize a company-wide two-day camp, when everyone – engineers, designers, directors, – literally everyone stops working and head to camping facility.

We break up into teams to brainstorm and share ideas about KAYAC’s systems and future vision. At the end of the camp, each team gives a presentation and the winning team receives a double bonus through Dice Pay.

A philosophy emphasized by KAYAC is that it is hard to constantly think during day-to-day work. The camp is a place where employees can seriously re-examine things twice a year.


Episode Blog

Episode Blog

Reservoir of rare events and episodes at KAYAC

Failures and successes in work along with other profound episodes are collected from all employees to accumulate content on the company Intranet. People joining KAYAC read these episodes to learn about what kind of company KAYAC is.

Several of the blog entries are selected to be converted into manga every year.


KAYAC certification test

Let’s learn about KAYAC’s philosophy and culture! Original certification examination

An original certification examination measuring the level of understanding of KAYAC’s philosophy, guidelines for action and culture. The test is usually conducted after joining the company and some time passes, and also during mid-term evaluation weeks.

* The test was made possible with great facilitation assistance from e-communications Inc.


KAYAC Awards

KAYAC Awards

Awards for the faces of KAYAC today

KAYAC awards are presented once every six months. They are given to teams and people who have worked hard over the past six months.


KAZOC (KAYAC family) newsletter

KAZOC (KAYAC family) newsletter

A newsletter to each person KAYAC employees care about.

The KAZOC (KAYAC family) newsletter is periodically sent to employees’ families, loved ones and friends to communicate what is currently happening in the fun-loving corporation. We also deliver “Smile Pay” from each employee as a token of gratitude.


KABUC (KAYAC shareholder) Newsletter

KABUC (KAYAC shareholder) Newsletter

This is a newsletter addressed to fun-loving shareholders.

It contains not only basic information such as financial highlights and descriptions of businesses, but also brief descriptions of the company by KAYAC employees and other information that provides a deeper understanding of KAYAC. It is delivered to the homes of shareholders once every year.

Regular Events

New-Year onenga project (January 1)

New-Year onenga project (January 1)

A greeting from KAYAC at the start of the year

Since KAYAC stopped using paper New Year’s cards in 2006, the company has offered New Year’s greetings on January 1 using Web content and mobile content devised by KAYAC employees.

To ensure everyone enjoys the start of the year, the company breaks up into teams at the end of the year to conduct brainstorming and start creating. It is a big event in which an award is given to the team that provides the most fun.


KAYAC style April Fools' Day (April 1)

KAYAC style April Fools' Day (April 1)

No idea is held back even if just for a day!

April Fools' Day is an event that really shows off the ideas that make KAYAC worthy of the fun-loving corporation title. The gloves come off as people pit their ideas against each other’s. We will show you some of the best surprises and the best lies.


Workplace visit day

Workplace visit day

A day to see KAYAC employees at work

This is a day when the families, loved ones and friends supporting employees can see them in action at work. It is a “workplace visit” not unlike a “classroom visit.”

There are also fun events like “Sabure Dice Pay” where participants receive the same number of Hato Sabure shortbreads as the number the roll on a dice, and the “Office Tour” taken with employees.

Workplace visit day (In Japanese)


Student welcome contest

Student welcome contest

Awards for unique welcome parties!

A contest for clubs and student groups nationwide to compete with plans to welcome new students that are the most fun and ingenious.

Making all sorts of plans to attract people to a club is like recruiting or attracting customers in a company. If a different approach than the usual university life is taken, this can provide skills and experience that can be used in the future. That is why we hold this contest.


A single company’s joint career fair

A single company’s joint career fair

A career fair where KAYAC employees gather together

Career fairs are usually held jointly by several companies, but KAYAC holds this event alone.

It is a career fair held once every year with many booths run by unique KAYAC employees such as a man in the Guinness Book of Records and creators active in a multitude of areas.

There are also loads of exhibits such as a Retiree’s Booth, a Final Interview Booth that gives job offers on the spot, and a KAYAC Work Exhibition displaying the content of work.


Toppa Creative Award

Toppa Creative Award

An advertising award for projects that make you ask “How did you get that one through!?!”

We hold an event with BURG HAMBURG BURG.Inc presenting advertising awards that pay tribute to the courage of groups of enterprises that create advertisements and content that make you wonder “How did you get that one through!?!”

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