Kayac will start joint production of noitamina, a late night animation slot on Fuji Television.
As the first project, Kayac will launch a cross-media promotion on March 30 (Fri.) covering the web, newspaper, and reality.
The noitamina Web Channel will be launched at 0:00 a.m.
fifteen-column space on Yomiuri Shimbun morning issue will be taken
over; and the 2012 noitamina lineup announcement session will be held
with live delivery at 8:00 p.m.
In order to continue achieving noitamina’s strategic goal of connecting TV, web, and reality (events), Kayac will support noitamina’s innovative approach as a partner running web content planning and development business.