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2016.09.14

“Really!? Was that project approved!?” “Toppa Creative Award” to be held again this year

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Advertisement award comes back recognizing ads and content that make you say “Really!? Was that project approved?”

Fun-loving enterprise KAYAC Inc. (head office: Kamakura-shi, Kanagawa; CEO and Representative Director: Daisuke Yanasawa; TSE Mothers: 3904) and BURG HAMBURG BURG Inc. (head office: Meguro-ku, Tokyo; Representative Director: Tetsuya Shimoda) will hold “Toppa Creative Award” recognizing the courage to implement ads and content that would make people say “Really? How could it be approved!?” Entries are accepted on a special website starting September 14.

Toppa Creative Award1

Reflecting the ideas of the two companies that deliver content mainly for the web, this award is designed to promote adventurous and edgy content that is acceptable by many people in the world.

Three major features of Toppa Creative Award are as follows:

  • Entries can be ads, or any other projects such as TV shows and ordinances, as long as they have a “Toppa (breakthrough) story.”
  • The award recognizes the creativity of a project while it also places importance on how it broke through barriers of clients, bosses, or the world.
  • Jury consists of people from diverse industries including manufacturers, publishers, and ad agencies.

Last year’s Grand Prix went to “Ndamoshitan Kobayashi,” a promotional movie by Kobayashi city, Miyazaki Prefecture with a population of 43,000, designed to encourage people to move to the city. Other winners included diverse content besides ads such as NHK’s TV show Nehorin Hahorin, Sharp’s Communications division’s Twitter tweet “Sharp’s p-sound is lost.”

Toppa Creative Award2

Toppa Creative Award3

Toppa Creative Award4

See below for more details about Toppa Creative Award:

Overview
This award recognizes the courage to create ads and content that would make people say, “I bet you met objections,” and “How did you receive approval?”
It recognizes not only the creativity but it also focuses on “Toppa (breakthrough)” story about what barriers were overcome.

Special website (Visit here to enter)
http://toppa-creative-award.com/

Review criteria
Is there any “breakthrough!?”

  1. Were diverse difficulties expected in terms of receiving clients’ approval, convincing the boss, risk of causing controversy, and legal regulations, and were such difficulties overcome?
  2. Is it truly outstanding in terms of idea and creativity?

Jury members
Yohei Sadoshima (President, Cork, Inc.)
Tetsuya Shimoda (Representative Director, BURG HAMBURG BURG Inc.)
Daisuke Yanasawa (Representative Director, CEO, KAYAC Inc.)
Two more members planned
*In the order of Japanese syllabary

Schedule

Entries accepted starting Wednesday, September 14, 2016
Deadline Wednesday, October 19, 2016
Nominated works announced on Wednesday, November 16, 2016
Award ceremony 7:00 – 10:00 p.m., early December 2016 (schedule)

※Entries are accepted on the special website.

Eligibility
Entries should be implemented/launched during the period between Friday, November 13, 2015 and Wednesday, October 19, 2016. Any projects that reveal “Toppa (breakthrough)” story of overcoming the barriers of clients, bosses, or the world are eligible including marketing communication measures by companies and local governments as well as TV shows, in-house programs, and ordinances. The scale and the outcome of a project do not affect the evaluation.

Award ceremony
Besides award ceremony, a talk session is planned with award winners and jury members to discuss how winners received approval for a project and tips for receiving approval.
To attend the ceremony, register from the Toppa Creative Award special website.

Date/time 7:00 – 10:00 p.m., early December, 2016 (schedule)
Place The Garden Room (1-13-2, Mita, Meguro-ku, Tokyo, 5-minute walk from Ebisu Station)

Hosted by
KAYAC Inc.
BURG HAMBURG BURG Inc.

KAYAC Inc. corporate information

Company name KAYAC Inc.
URL https://www.kayac.com/en
Location 2nd Floor, Kamakura Syunjyu Square, 2-14-7 Komachi, Kamakura-shi, Kanagawa, 248-0006 Japan
Established January 21, 2005
Representative Directors Daisuke Yanasawa, Masanori Kaihata, Tomoyoshi Kuba
Our business Fun-loving creative business

BURG HAMBURG BURG Inc. corporate information

Company name BURG HAMBURG BURG Inc.
URL http://bhb.co.jp/
Location 2nd floor, Barbizon 49, 3-1-13, Kamimeguro, Meguro-ku, Tokyo
Established June 1, 2010
Representative Directors Tetsuya Shimoda
Our business Developing/running “Omokoro” loose comedy website; planning/producing/running content; planning/producing/running websites; planning/producing/running web promotions

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