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Client Work

2008.06.18

The “goo HOME PROJECT” receives silver prize at the Cannes Lions International Advertising Festival

Client Work

The “goo HOME PROJECT,” in which KAYAC was involved, received a silver prize at the Cannes Lions International Advertising Festival.

The purpose of the “goo HOME PROJECT” is to save the coral reef in Okinawa together with goo users.

Once the number of registered users to the goo HOME, an SNS provided by goo, reaches 30, one coral will be planted in the ocean around Okinawa.

This means the more users, the more beautiful the ocean will be.

Users can view photographs of their corals and videos showing how the corals are planted.

The live streaming videos are delivered by a webcam installed in Chatan, Okinawa.

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