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Hands-on exhibition booths at Mamoru Hosoda’s The Boy and the Beast Exhibition

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Hands-on exhibition booths at Mamoru Hosoda’s The Boy and the Beast Exhibition

KAYAC collaborated with movie director Mamoru Hosoda! We developed four booths featuring four memorable scenes from Hosoda’s past works!

Mamoru Hosoda’s The Boy and the Beast exhibition started on July 24 at Shibuya Hikarie.

KAYAC helped planning and developing four hands-on booths in the last section of the exhibition.

Aiming to create content providing unprecedented interactive experience, we meticulously designed and developed the booths to generate joyous experience for fans of the original stories.

■ “I’m waiting in the future” booth (from The Girl Who Leapt through Time)

This booth allows visitors to experience the impressive last scene in which the leading character Makoto says good-bye to Chiaki on a river bank. When you stand in front of

Chiaki’s life-size figure, he whispers, “I will be waiting in the future”

Normally, figures at exhibition are only for viewing. At this booth, visitors can hug and touch Chiaki’s figure. We designed an enjoyable booth by allowing visitors to directly touch the character. We aimed to offer immersive experience by creating an environment simulating the dramatic sunset and shining river surface with lighting when a sensor detects that a visitor stands in front for the figure.

Figure production: Arregro

■”Yoroshiku Onegaishimaaasu!” booth (from Summer Wars)

Visitors can experience the climax scene where the leading character Kenji hits the Enter key with a bloody nose. Visitors can “scream” and immersively experience the tense scene, which is very unusual at an exhibition venue. In the movie, Kenji screams, hoping that his answer to a complicated calculation is correct. In the booth, visitors can enjoy this best part.

The echo effect is added to screams, and the size of displayed words change depending on the volume and length of voice. Rumbling sound can be heard when the satellite

Arawashi crashes. We added detailed elements that deliver joyful experience.

■ “Yuki and Ame’s height measurement” booth (from Wolf Children)

The booth has a pillar on which the leading character Hana measured the height of her daughter and son and recorded their growth. When a visitor puts a hand over the scratch on the pillar, the children at that time are shown in cubic animation, smiling, dozing off, moving their body, and showing various other expressions.

Kinect sensor detects visitors’ hands. We aimed to create natural scenes to allow visitors witness the growth of Yuki and Ame like Hana did in the film.

Character CG production: Live2D

4K display: SONY

■ “OZ message” booth (from Summar Wars)

Visitors can freely enter comments and messages about the exhibition in “OZ,” a virtual space that appears in the film. When a visitor enters a message from iPad installed at the booth, a balloon pops up in OZ, allowing visitors experience the scene in the movie.

With meticulous details, the OZ 3D offers an exclusive experience at the venue, using iPad, which did not exist when the movie was released.

4K display: SONY

Many fans visited the exhibition. In the first three days, a total of more than 10,000 visitors enjoyed the booths. They were very well received, with many photos of the booths uploaded on social media.

The news spread rapidly after the opening, with more than 5,000 retweets and 10,000 likes about Ame’s and Yuki’s height measurement booth.

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