The “world’s shortest limited-time sale” is a Facebook app for Domino’s Pizza’s campaign. Customers who successfully press the button when the clock shows repeated digits can get a half-price coupon for large-size pizza. KAYAC Inc. has been involved in the production of the app.
When a customer enters the campaign on the Facebook app, a PUSH button appears on the clock. Customers just press the button with precise timing when the clock shows repeated digits.
There are 43 chances to win the limited-time sale coupon between 11:11:11.1 a.m. on July 27, 2012 and 5:5:5.5 a.m. on July 29, 2012. Customers who are even 0.1 seconds off cannot get a coupon. Instead, they can try as many times as they want.