“It’s cartoonish.”

This is the best compliment for KAYAC.
Looking at our way of life, we wish others would call us by this name.
Therefore, when we wander among some choices, we ask ourselves,

“Is it cartoonish?”“Which is more cartoonish?”

It means to tackle the impossible as much as we can,
to take a different path then others,
to be embarrassingly incredible,
and to have a true spirit to challenge.

It does not mean “to be eccentric”.
Every amazing historical invention would be incredible like a cartoon when it was first conceived.
We don’t want to limited our imaginations.

We want to be the“cool”company like no other.
Not facing reality is nonsense.

But as we face it, we still have the desire to search for the understandable coolness as a cartoon hero.

7 rules of hero

1 Special Technique

To be a hero, we must have our own trademark move.
A hero never bites other’s.
Replaced by KAYAC, it means “originality”.
We want to create our own values in our original way.
If we always keep it in mind and gain more experience, we will get our original trademark move.
Because creation is a combination of wizardry, which we can improve with our creative ability and effort.

2 To be Faithful

A Hero is never be two-faced or an opportunist.
Replaced by KAYAC, it means “faithful”.
The phrase “they’re all talk, no action” doesn’t apply to KAYAC.
Because the creative power is most powerful when we are free from the inferior.

3 Unexpected Story

A hero never takes the expected or ordinary path.
That’s the fate of the hero.
Replaced by KAYAC, it means “keep on changing”.
We always strive to undergo changes over expectations.
If we keep our management principles, it’s OK to change the main business every year.
That’s how we think.
And that’s why our principles are so important.

4 Signature Phrase

A hero must have a signature phrase.
“I’ll be back”, “Do you feel lucky? Well do ya punk!” or “Up, up and away!”.
A phrase, which describes the character of the hero.
We created ours at the very beginning...Fun corporation!
That’s a FUN company”.
KAYAC is a company looking for FUN things “wow, that’s interesting!”
First of all we enjoy ourselves, and as a result, we surely entertain others.
We made a promise to ourselves be such company from the very beginning.

5 Win in the End

All in all, the hero should win in the end overcoming the impossible.
Replaced by KAYAC, it means “to earn constantly”.
Obviously money is not all of it.
But if our ideal does not yield economic value at all, it would mean our product is not necessary for society.
If true, we should stop now.
We value such a balance.

6 Great Partners

A hero has partners.
Strong partners, cool partners.
Sometimes we find even an enemy becomes a partner.
Replaced by KAYAC, it means not “do what” but “with whom” that is the KAYAC style.

We want to be a company, which highly values our employees, clients, and customers.
In fact we value all the people who work with us.

7 Weak Point

Even a hero has a weak point, maybe he hates spiders.
Weak points makes a hero human and it helps us to identify with him.
Too perfect is not good, not to mention people don’t like too perfect.
But don’t be concerned, we have many weak points.