What reason do you live for?
Only a few people can answer this question.
Yet, outstanding people can answer this question suddenly.
Any company that answers this question at once will become an outstanding company.
There is no perfect answer for this question, but if a company can answer this, it would also become an outstanding company
What reason does KAYAC live for?
That’s the question.
The answer is, our principle.
What do you live for?
“To be happy” may be a common answer
It could be true for a company.
What reason does a company live for?
“To contribute to society through our business”.
As a result our company becomes happy,
so we believe.
This is our answer. Without a social responsibility we
would never be happy.
Primarily all corporations exist in order to contribute to society.
Therefore, a management principle, raison d’être of a company should express how the company will contribute to society.As each person holds an unique value, so each company should do the same.
This unique value should be added to the company’s principle.
For instance;
If we are a music company we would “create the world with full of love and peace through our music”.
If we are a sports company, we would “make society healthier through sports”.
These are examples of a company’s unique principles.
Yet, do you remember your company’s principles?The employees must learn their management’s principles,
since it is the *raison d’être of their company.
Raison d’être can be a goal.
This may be an out-of-date way to say “Goal and Method” but don’t be confused.
Sometimes, you can get mixed up between goal and method in the business world.
For example; “profit”
Profit is only the meaning of a goal or a result from achieving a goal.
We need profits in order to contribute to society. We make profit because we contribute to society.
Profit will never become the goal.
If you lose sight of the management’s principles, you will lose your goal.
Therefore we must keep the management’s principle’s priority in mind.
Eccentric words are not suitable in order to describe the management principles.
As people change, the company changes.
Therefore, raison d’être should be essential and universal.
That’s why principles tend to be predictable when trying to express principles with ordinary words.
A common word is not memorable.
The predictable principle is not a bad thing, but to forget their raison d’être is a terrible thing.
In order to keep the principle in mind, one way is to recite it every morning.
But KAYAC does not use this method.
We created a memorable and powerful word for our management’s principle.
We wanted to make one word to help us and not to confuse the goal with the method.
The word, which guides us the right way when we wander.
Compass for KAYAC.
We wanted to have a magical word.
To increase creators and makers.
We can recite it.
KAYAC is a company whose end is “to increase the number of creators in this world”.
That’s how we think.
This is how we contribute to our society, and it makes us happy.
To create is to look into something.
To create leads us to understand ourselves.
People understand our own values such as “what we think is beautiful or ugly”, “what we like or dislike” through our creations.
We have our own criteria for everything.
Not ready-made, but based on the criteria we understand, how we can be happy in our own way.
Therefore, creation adds to society so that all of us can be happy.
To create is to give something.
The action of creation is the same as entertaining someone.
They is the audience and you get a reaction from them.
Creators understand “to make someone happy brings them happiness”.
This experience multiplied will someday create joy for all society.
Therefore, as more people create, society will become better.
To create is to connect with someone.
KAYAC does not stifle creativity in individuals, but we open it up to the world.
We make a market.
A market, which yields new communication and new values.
A market, which expands the “hapiness of creation” for everyone.
Such a market would encourage many people to begin creation.
To make the non-creators, creators.
Supporting “creation” by KAYAC.
It does not only mean support for creators.
People who recognize themselves as creators keep on creating even without any support.
We awaking people who forgot how to create.
Make non-creator people into creators.
That’s our mission.
And, of course, KAYAC keeps on enjoying creating.
Seeing our joy of creating, more people will want to create.
Supporting “creation” of KAYAC.
It does not mean only the support for creators.
People who recognize themselves as creators keep on creating even without any support.
We are raising people who forget how to create.
Make non-creators to creators.
That’s our mission.
And, of course, KAYAC keeps on enjoy creating.
To see our joy of creating, more people will want to create.
“To increase the number of creators”
This is the management principle of KAYAC.
