We are a special squad engaging in creative activities through exploration of cutting-edge technologies and development of new services!
BM stands for “bukkomi,” a Japanese word meaning throwing or striking something into something. We throw our heart and soul into the research and development activities.
BM was established in 2007 as Kayac’s lab team devoted to developing new businesses, and is celebrating its fifth anniversary this year. We have been working on research and development focusing on a hot theme that we set each year such as achieving numerical goals, service for the elderly, digital signage, and smartphones.
One mission that BM needs to fulfill.
BM’s only mission is to work harder than anybody else day and night to produce seeds for the future of Kayac.
We conduct research on cutting-edge technologies and latest devices, and create prototypes without being instructed by anybody, based on which we keep generating new services.
Starting the second half of 2012, not only certain employees but all the employees become Bukkomi members to seek even more extraordinary ideas.
Members give presentations of their own ideas in monthly presentation meetings. Bukkomi Committee screens the ideas and adopts good ideas.
Finally, here are BM’s three mottoes.
Be “Ultimate Positive!”
… “Can’t” is not in our vocabulary.
Delivery date is always “As Soon As Possible!”
… Our calendar is always blank, because we finish our job right now.
Be a man to “Give and Give!”
… We expect nothing in return. We make things just because we want to.
BM teams Start!!
First half 2012 BMJP (Bukkomi Japan)
Theme: “Launch services in Japan that would be much talked about in the world!”
2012 is the year for the Olympics.
BMJP (Bukkomi Japan) is a self-appointed team representing Japan aiming to launch services in Japan that would be much talked about in the world. Six apps were released based on the latest technologies and ideas characteristic of Japan. They were showcased at SXSW2012 Interactive trade show held in Austin, Texas to attract global attention.
Two BM teams formation from 2011
Starting from 2011, we have restructured BM unit into 2 teams.
One team would conduct research and development mainly on smartphone platforms – BMSP (Bukkomi SmartPhone). And the other team adjunct to client work division would primarily focus on new types of marketing and promotional tools, such as digital signage. We name this team BMCL (Bukkomi Client Work).
2010 second half BM Kids (Bukkomi Kids)
Topic: create for someone – kids!
After reflecting with BM Silver failure, we have turned 180 degrees and reorganized the team as BM Kids, which seemed promising as we all possessed experience of being kids in recent past.
Lead by idea of making kids world more fun, we have built 9 services to encourage communication between parents and kids, to give childred incentive for learning and so on.
2010 first half BM Silver (Bukkomi Silver)
Topic: create for someone – elderly people!
Until this, BM11 has been enjoying realizing ideas and creating things that primarily were interesting to ourselves, but from 2010 we have started building products with precise purpose to amuse others. Elderly people became our first target audience, however our mission ended in only 6 months.
The reason we have discontinued the mission was mainly in extremely vast gap that elderlies were not much into using web and smartphones. We also felt a great disparity in our creative aesthesis and elderlies demand. As a result we were unable to meet our goal of releasing 12 products.
Milestones since initiating BM Labs
2007 – 2009 BM11 (Bukkomi Eleven) Topic: challenge the quantity
First 3 years after initiating in 2007, we have pursued “the quantity” – number of product and service releases for each year. 77 projects in 2007, 88 in 2008, and 99 releases in 2009 (2009 actually ended up with 103 products).
Here is the list of BM11 works, some of them on sale (in Japanese).
We look forward for collaboration proposals
Both of our BM teams are eager to partner with other companies on lab projects. We believe many interesting projects can be born from new unexpected synergies.
Here are some of our partner collaboration and campaign projects:
- "Ghost in the Shell: Stand Alone Complex Solid State Society" Cyberspace System (2011) PARCO department store
- Guttari KuMarionette (2011) Tokyo Joshi Project